We are proud of our long-standing partnership with ICE, collaborating across numerous brands within their group to create standout merchandise for various market sectors. One of our key collaborations is The Souvenir Collection, which focuses specifically on the tourist attraction industry.

Our mission was to design a merchandise brochure that exuded the sophistication of a high-end magazine. This included a combination of compelling selling pages, stylish advertorial-style spreads, and insightful case studies showcasing the company’s successes within this unique market. To bring the vision to life, we art-directed and produced bespoke photography that captured the brand’s essence.

The result? A polished, visually engaging brochure that thrilled our client and perfectly represented their expertise in the tourism sector.